{"id":3771,"date":"2023-12-19T11:13:49","date_gmt":"2023-12-19T11:13:49","guid":{"rendered":"https:\/\/www.artemrede.pt\/?post_type=wm_projects&#038;p=3771"},"modified":"2023-12-19T11:56:22","modified_gmt":"2023-12-19T11:56:22","slug":"production3","status":"publish","type":"wm_projects","link":"https:\/\/www.artemrede.pt\/en\/project\/production3\/","title":{"rendered":"PRODUCTION3"},"content":{"rendered":"<p>Audience development has been a buzzword for several years, summoning a great number of new methods and studies, promoting and spreading good practices across the Cultural and Creative Sectors (CCS) in better reaching out to audiences. However, the recent multi-crisis (pandemics, war, inflation, and the rising of totalitarian policies) has left an indelible imprint on the CCS, with effects that shall reverberate in the years to come. A new approach in audience development is in order.<\/p>\n<p>The PRODUCTION\u00b3 (P\u00b3) <b>PRODUCTION\u00b3<\/b> (P\u00b3) prop\u00f5e-se responder \u00e0 mudan\u00e7a no comportamento e nas expectativas do p\u00fablico, reinterpretando a inter-rela\u00e7\u00e3o entre os intervenientes da cadeia de valor criativa, a fim de desencadear inova\u00e7\u00e3o no dom\u00ednio do desenvolvimento de p\u00fablicos e promover modelos de coopera\u00e7\u00e3o novos e mais eficientes. O t\u00edtulo P\u00b3 prov\u00e9m dos tr\u00eas grupos-alvo do projeto &#8211; <b>criadores, coprodutores\/organizadores<\/b> <b>e p\u00fablicos.<\/b>\u00a0<\/p>\n<p class=\" translation-block\"><b>P\u00b3<\/b><span style=\"font-weight: 400\"> is a small-scale cooperation project co-financed by the Creative Europe programme of the European Union, to be undertaken between October 2023 and December 2025 and implemented by four partners: <\/span><a href=\"https:\/\/www.muveszetekvolgye.hu\/\" target=\"_self\"><b>Valley of Arts <\/b><\/a><span style=\"font-weight: 400\">(Hungary) \u2013 leader; <\/span><b>Artemrede <\/b><span style=\"font-weight: 400\">(Portugal), <\/span><a href=\"https:\/\/artlink.rs\/en\/\" target=\"_self\"><b>ArtLink <\/b><\/a><span style=\"font-weight: 400\">(Serbia), and <\/span><a href=\"https:\/\/hetfa.eu\/\" target=\"_self\"><b>H\u00c9TFA Research Institute<\/b><\/a><span style=\"font-weight: 400\"> (Hungary).<\/span><\/p>\n<p>\u00a0\u00a0<\/p>\n<p><b>PRODUCTION<\/b><b>3<\/b> aims to:<\/p>\n<ul>\n<li aria-level=\"1\">Better understand new audience demands and behaviours;<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Trigger innovation in cooperation models between the actors of the creative value chain;<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Pioneer new ways of audience development methods and models;<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Enhance the capacity of CCS to unleash and disseminate its innovation potential.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>The Project\u2019s goals are achieved through experimenting with audience-centric productions in different contexts, and enhancing know-how transfer between countries in the field of audience engagement. The project activities are backed by research and evaluation, producing exploitable long-term results for the wider CCS.<\/p>\n<h5>\n\t\tSupport:\n\t<\/h5>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.artemrede.pt\/wp-content\/uploads\/2021\/05\/eu_flag_creative_europe_co_funded_pos_rgb_right.jpg\" alt=\"Print\" itemprop=\"image\" height=\"561\" width=\"2234\" title=\"Print\" onerror=\"this.style.display='none'\"  \/>","protected":false},"excerpt":{"rendered":"<div class=\"entry-summary\">\n<div class=\"entry-summary\">\nThe PRODUCTION\u00b3 (P\u00b3) project proposes to respond to changes in audience behaviour and expectations by reinterpreting the interrelation between the actors of the creative value chain\n<\/div>\n<\/div>","protected":false},"author":2,"featured_media":3778,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"project_category":[44],"project_tag":[],"class_list":["post-3771","wm_projects","type-wm_projects","status-publish","has-post-thumbnail","hentry","project_category-projetos-activos","entry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14.png",584,504,false],"thumbnail":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14-480x270.png",480,270,true],"medium":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14.png",584,504,false],"medium_large":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14.png",584,504,false],"large":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14.png",584,504,false],"1536x1536":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14.png",584,504,false],"2048x2048":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14.png",584,504,false],"trp-custom-language-flag":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14-14x12.png",14,12,true],"icelander-thumbnail":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14-584x372.png",584,372,true],"icelander-square":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14-448x448.png",448,448,true],"icelander-intro":["https:\/\/www.artemrede.pt\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-19-at-11.55.14.png",584,504,false]},"uagb_author_info":{"display_name":"Bruno Castro","author_link":"https:\/\/www.artemrede.pt\/en\/author\/artred_bruno\/"},"uagb_comment_info":0,"uagb_excerpt":"Prop\u00f5e-se responder \u00e0 mudan\u00e7a no comportamento e nas expectativas do p\u00fablico, reinterpretando a inter-rela\u00e7\u00e3o entre os intervenientes da cadeia de valor criativa.","_links":{"self":[{"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/wm_projects\/3771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/wm_projects"}],"about":[{"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/types\/wm_projects"}],"author":[{"embeddable":true,"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/media\/3778"}],"wp:attachment":[{"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/media?parent=3771"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/project_category?post=3771"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.artemrede.pt\/en\/wp-json\/wp\/v2\/project_tag?post=3771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}